WOLVES engineered holographic and immersive content for the launch of Adidas’ Deerupt runner via a two-day pop-up installation in Los Angeles. The content took inspiration from Adidas Running silhouettes from the ‘80s, the New York runner and Marathon Training show, with the grid design stretched to cover the entire upper.

The theme was then spread across futuristic environments and space-defying visual illusions that attendees were allowed to actually place themselves in.